Benita Soni, CDA DDH

Benita Soni is the owner of Pure Smile Canada Inc. She brings 18 years of professional dental experience to the business. She has clinical and management consulting experience. Most of her work was focused within Cosmetic and Laser dental practices in Vancouver, British Columbia.

Her experience within the realm of teeth whitening extends to over 10 years with the use of many modalities of treatment. However, upon experiencing a treatment using the Pure Smile system and seeing the immediate results which were accomplished with comfort and ease, she purchased her own system in 2008 and began her own business of teeth whitening in a locally operated medical laser clinic.

The Pure Smile system uses a lower concentration of carbmide peroxide than she saw in other dental practices, which means next to no sensitivity for clients who undergo the treatment. Furthermore, the treatment is at a much more attainable cost to the public.

Her excitement for the treatment has driven her to form her business concept and she now operates distribution and training of this system for Western Canada.

She continues her passion to work with progressive dentists here in lower mainland and maintains her standing with The College of Dental Surgeons of BC. She is a member of CCTW (Council for Cosmetic Teeth Whitening) and ISPA (International Spa Association).

Also, Benita offers her community service to Y.E.S Dress for Success and gifts selected ladies with a Teeth Whitening Treatment. Y.E.S Dress for Success has committed to donate partial proceeds every year to the local SPCA and Animal Advocates charities.

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